In order to be successful online, you have to put yourself out there. Running a business online is a very public endeavor, and it differs from running businesses in the past in that you can't just hide behind your storefront or LLC. These days, people want to know exactly who they're dealing with, and social media marketing works best when there is a face and a name. So you steel yourself and start making your... Continue Reading

Coca Cola calls itself "The Real Thing." Rappers tell each to "keep it real." Teenagers are told to "be true" to themselves. Continue Reading

(Written by guest contributor Jared Newgent) What is virtualization? Virtualization is the use of computer resources to accomplish multiple tasks simultaneously. The term virtualization may refer to platform, OS to desktop, or resource virtualization. Continue Reading

(Written by guest contributor Sarah Beek) It's no secret that Twitter and Facebook can be huge time sinks. Tweeting, keeping up with the tweets of others, keeping an eye on what people are saying about you, it goes on all day (and night, depending on your market). So how do you actually get any work done? And if you are using social media to promote a cause or a business, how do you make sure... Continue Reading

There is nothing that undermines a company's image and recognition faster than the distorted or inconsistent use of an identity. Whether you are part of an established business or launching a new enterprise, defining your company's graphic image now will save you both time and money in the future. Continue Reading

I can't tell you how many times I've done it. I reach a website, enjoy the content, then head for the search box to look for more. I type in the keywords, hit the Search button... and find that I'm searching in the subscription field. Now I have to look for the search box and start typing all over again. Or more likely, I'll give up and look for another website. Putting the RSS subscription... Continue Reading

How would you like to test Google products before they are released to the general public? I did this a month or so back and had an opportunity to see a Google product that has not yet been released. You can sign up in their participant database for free, and maybe you'll get selected! Google tester Use referral code MV1 and feel free to pass it on. Continue Reading