While addressing the nuts and bolts might not be the most exciting part of a business, a sturdy, well-planned foundation is necessary to build great success. Here are some administrative items that we have believe are essential to any business: Continue Reading

If you are a small to medium-sized business that can deliver a physical product at a reduced (or matched) cost locally, then you must consider implementing a serious local search campaign. I would urge you to take a serious look at any funds in your marketing plan allocated to radio, television, or any other form of non-direct response marketing and consider using at least some of those funds for a well-planned local search effort. Continue Reading

Come and listen to a story of boom and bust. A tale of exhuberent highs and devastating lows. A yarn so dramatic, so engaing, so tragic... wait... wrong story. This is about my experience with the Internet and how I rode the wave from the beginning, only to end up here. Ready? Come gather 'round... Part I: I can do that! I have always been a computer freek. Since Radio Shack launched the first TRS-80... Continue Reading