(Written by guest contributor Alan Bechtold) To make compelling offers and to create sizzling copy that sells those offers effectively, you must enter the conversation already going on in your ideal prospects' minds. This is an edict that's been passed down through generations of successful direct marketing masters. It's never been proven wrong. Continue Reading

(Written by guest contributor Carrie Wilkerson) I know just enough to be dangerous. Seriously. Continue Reading

(Written by guest contributor Loral Langemeier) Most people aren't born with a silver spoon in their mouth; the truth is very few experience that luxury. Many people opt for settling with the average life, being "gainfully employed." Most buy a home, raise a family, pay into a 401K and get in and (if they're lucky) out of debt. Sound familiar? If it does, you're in a lifestyle cycle -- meaning you tend to struggle your... Continue Reading

It's easy to assume the role of a celebrity on Twitter, but how do you know which ones REALLY have the true celebrity behind the name and which are fakes? I have just persuaded an old friend, David Lawrence (portrays the eeeevil Eric Doyle on the hit TV show Heroes), to sign up for Twitter. So I can vouch for the validity of his account. You can follow him at twitter.com/dhlawrencexvii Other verified celebrities include... Continue Reading

Over my lifetime, I have seen a handful of Presidents come and go. From my earliest memories of Richard Nixon to our current President, each have brought their own beliefs and personality to the White House. I remember that Ronald Reagan was a man of quiet faith. Jimmy Carter was supposed to have been a born-again Christian, though his failed policies leads me to believe he was listening more to special interest groups than to... Continue Reading