I don't have to tell you how important video is your to sales process. It's a well-established fact that video is one of the best ways to build relationship, enhance your brand, increase conversions and make more sales. I've been using video for a number of years and it has been a very effective tool to accomplish all of the above. From time to time, we have video talent scheduled to film various spots for... Continue Reading

It's a new year and more than likely you have new ideas, goals, and plans for your life. And if you're reading this right now, you probably have more than a few goals for your online business. But where are they in terms of importance? Have you prioritized them to take precedence over your goal to lose weight or embark on international travel? Not to take anything away from your desire to be healthy or... Continue Reading

(Written by guest contributor Tim Golen) The other day I was asked by a colleague why developers in general have a hard time setting firm deadlines. I thought it was a valid question. I am by no means an authority on this issue, but I can speak for myself and for others that I have witnessed and talked to. I think that there are several reasons why developers find it difficult to set a firm... Continue Reading

In order to be successful online, you have to put yourself out there. Running a business online is a very public endeavor, and it differs from running businesses in the past in that you can't just hide behind your storefront or LLC. These days, people want to know exactly who they're dealing with, and social media marketing works best when there is a face and a name. So you steel yourself and start making your... Continue Reading

WARNING: What you are about to see may traumatize you. Parents of small children are cautioned from letting their kids see the photos on this page. I will not be held responsible if they have nightmares! As you may know, I have struggled with my weight the bulk of my adult life. (See how I used the word "bulk" in a sentence? I'm a punny guy...) There are two reasons this has been a problem... Continue Reading

Are you a freelancer? Do you have a skill that is in demand that you could use to turn yourself into one? Lots of people when they look to start an online business focus on learning the ropes in terms of various streams of passive online income such as AdSense, affiliate products, ClickBank, and so on, and while there is nothing wrong with that, many of those people could be making more money in a... Continue Reading

If you have a book up your sleeve, or maybe even already written, a logical next question is how to bring your book to the world. There are more options out there these days than there ever have been before, but sometimes the various options can be paralyzing, especially for someone who's never published anything before. (And maybe even for those who have.) When you are considering the following options, always keep in mind what... Continue Reading

If you have been following this blog for any time, you probably know that it is not like other blogs. I don't have a template or formula for this blog. It is mine and I use it however I want. When I started blogging in 2003, my first entries were about my dog, my family and my travels. I blogged about my political views, current events and films I had recently seen. Then it happened... Continue Reading

If you are an online business person with multiple websites, you know that keeping tabs on all of them can sometimes be a tangled nightmare. After all, websites do best with regular (read: daily or near daily) maintenance and updating, and keeping track of when you've done what on which site can be a challenge for even someone who was born organized. Now there is an exciting new option to help you manage your sites... Continue Reading

There's a lot of great information out there that will walk you through the nitty gritty details of copywriting. Things like how long to make your sales page, and what elements do the most to drive sales. Think of these things as the scaffolding of your copywriting. Whether or not you choose to use all or just some of them, they provide a general framework around which to write your copy. Continue Reading

So you've got your website up and running, complete with some key products and ads and maybe even a sales page. So now what, you just sit back and wait for the sales to roll in, right? Well, in your rush to get online, you may have overlooked the importance of a key task that just might be the single most vital thing you do as a marketer: split testing. This, in a nutshell, is... Continue Reading

(Written by guest contributor Kevin E. Houchin Esq.) Last week we talked about the importance of understanding the various aspects of business formation and patents. This week we cover copyrights and trademarks. Continue Reading

The Internet has made life so much easier in so many ways. Think of all the time you save now that you don't have to stand in line at the bank or the post office, or shop in real stores. So what do you do with all of that time that the Internet saves you? Chances are you spend it...on the Internet. Great as the Internet is, it can be quite a time sink. Here... Continue Reading

(Written by guest contributor Chris Harper) Several weeks ago, we posted an article about the new YouTube Show & Tell channel that highlighted some of the more creative uses of the video giant's site. And now, after watching some of those examples and finding ourselves in need of a new angle to promote our newest iPhone app, I present to you the Sergeant Gun YouTube experience. It's not just a video, it really is an... Continue Reading