(Written by guest contributor Joel Ownby) Accepting payment online for your products and services sounds like a pretty simple endeavor, and at a low level it is. Understanding what is happening behind the scenes is an entirely different proposition. Understanding the nuts and bolts of payment processing will grant you the ability to provide better customer service, generate more accurate cash flow and projection data, help you to better understand technical issues involving payment processing... Continue Reading

(Written by guest contributor Joseph A Michelli Ph.D.) Last week we talked about the importance of having a customer-centric business approach. But how exactly do you go about becoming a business like The Ritz-Carlton Hotel Company that adds value though service excellence and desired experience? I take my clients through a very systematic process with delivery of that process adapted to the needs of their business. Typically this journey begins with an honest assessment of... Continue Reading

(Written by guest contributor Andrew Albritton) Last week we talked about getting your Google AdWords account set up and the overall importance of SEM. This week we'll focus on optimization. Continue Reading

(Written by guest contributor Joel Ownby) Advertisers and business owners are starting to understand the value in direct response mobile marketing because the response rates are too high to ignore. TextCastLive is a new service that has taken the rules taught to us by direct marketing mediums like e-mail autoresponder systems and direct mail and applied them to SMS text message marketing to provide a robust, platform-independent, scalable, enterprise-class mobile marketing solution. At the highest... Continue Reading

(Written by guest contributor Chris Harper) If you've been making videos for any length of time, then you probably know that the video files on your computer can quickly take over your hard drive. That's why it's a good idea to have a file system in place that can help you organize the files into something you can actually work with. File organization can vary a lot from person to person, but I want to... Continue Reading

If you are a small to medium-sized business that can deliver a physical product at a reduced (or matched) cost locally, then you must consider implementing a serious local search campaign. I would urge you to take a serious look at any funds in your marketing plan allocated to radio, television, or any other form of non-direct response marketing and consider using at least some of those funds for a well-planned local search effort. Continue Reading

Online payment processing is quite literally where the money is. Follow these six tips to help you avoid any unnecessary (or costly) snafus. Continue Reading

This is a hugely exciting time to be an online publisher. It used to be the case that if you wanted to earn from ads on your website, there was only one thing to do. You signed up to AdSense, pasted in the code, optimized the units and brought in traffic while following your stats. You still have to do that. But these days that's just the beginning. Continue Reading

What would you do if you were able to come to my home and office and ask me whatever you wanted? Would you have some questions for me? Dave Woodward did. A few months back, Dave contacted me and told me he was putting together a brand new series called "Legendary Marketers", and he asked if he could come visit with me at my home and office to find out what made me tick. Of... Continue Reading

I did it. I bit the bullet and picked up an iPhone. I've been a faithful Treo 650 user for two years, but the buzz regarding Apple's new device won me over. So I ponied up $599 + shipping and tax to get one of these puppies in my hands, though I was unsure of what I would find once I actually got to try it out for myself. I may now render the verdict... Continue Reading

I can't remember the last time I had so much fun playing guitar. No, I'm not talking about my Yamaha Strat knock-off or my Ibanez steel string. I'm talking about a plastic guitar with no strings and five frets. Huh? Continue Reading

What happens when you combine one the best-selling rock albums of all time with one of the best films of all time? Strange stuff. Filmed in 1939, The Wizard of Oz is an enduring classic from the Golden Age of Hollywood. Who hasn't delighted in the wonderful tale of Dorothy Gale and her journey into the weird and wonderful land of Oz? Dorothy, Toto, Tinman, Scarecrow, Cowardly Lion, Wicked Witch of the West, Glinda the... Continue Reading

What is the nature of memory? How accurate is your memory? Is it possible that your memories didn't really happen as you remember them? These are just some of the questions you may ask yourself when you get past the initial "wow" factor after seeing Memento, one of the most original thrillers ever put on celluloid. Memento is the story of Leonard Shelby (Guy Pearce), a man who suffers from the inability to make new... Continue Reading