People are so predictable. A new trend surfaces and there are those that immediately begin to capitalize on it. Being on the lookout for "the next big thing" is fine. But what do you do when you discover it? For some people, they engross themselves in the new thing and learn the ins and outs so they can speak from experience. For others, it's all a matter of discovering how they can position themselves as... Continue Reading

It's been said that the only difference between men and boys are the price of their toys. I don't know if that's still true, but I do know that I've always been into gadgets. Raised on video games (I remember when Space Invaders and PacMan showed up next to pinball machines), I've always had a thing for electronics. I owned the first cartridge-based video game system that didn't require overlays on your television screen. This... Continue Reading

WARNING: This series of posts may be hazardous to your preconceived notions of how to make money online. Reading it may save you thousands of dollars in pipe dreams and cause you to focus on the single most important aspect of running an Internet business. If you suffer from A.D.S. (Acute Denial Syndrome) or insist on believing that buying another product or service is the magic bullet that will cure all your financial ills, these... Continue Reading

I'm a computer and video gamer from waaaay back. I remember when Pong came out. I owned a Fairchild Channel 1 video game system. That came out just before the Atari 2600 for you video game buffs. I played games on my TRS-80 model 1 computer in 1979. From adventure games and first person shooters to strategy and massively multiplayer online games, I've been there and done that. Computer and video games have a way... Continue Reading

Apart from Twitter's own terms of service which prohibit obvious things like harassment, transmitting viruses and spamming other members, there really aren't many rules to the site. You can essentially use Twitter however you like. However, for people and businesses who want to use Twitter successfully (eg: build a following and grow their circle of influence), there are a number of best practices that can be observed. I cover many of these in my book... Continue Reading

I remember when Guerrilla Marketing came out. I was so excited. Here were a bunch of different methods to run powerful marketing campaigns without spending a dime. It was revolutionary. At last, the average Joe could build a business even with a marketing budget no deeper than his pant pockets. The philosophy laid out in that book still holds good. It is still possible to sell products without buying a 30-second spot during the Superbowl. Continue Reading

It's all changed. It happened so fast, we hardly even noticed. But looking back, it's incredible how different everything is today. When I started out in Internet Marketing, no one had any idea who I was. No one needed to. All they had to do was know where my websites were and enjoy the content I was putting up. It was impersonal and it worked both ways. My users might only have thought of me... Continue Reading

I don't go to the movies much. I enjoy movies, I just don't enjoy the theater experience. Why pay top dollar to sit in a crowded cinema with chatty teens and people noisily crunching popcorn and nachos when I can buy or rent the DVD for less and enjoy the peacefulness and comfort of my home theatre. I choose to go to the Metrolux today in order to get a glimpse of An American Carol... Continue Reading

I remember seeing Ben Stein for the first time in Ferris Bueller's Day Off. Who could forget the monotone deadpan teacher repeating "anyone... anyone... Bueller... Bueller". And then there was "Win Ben Stein's Money", a campy television quiz show that demonstrated Ben's ability to stand toe-to-toe with the best of them. I sure would have liked to have seen him go up against Ken Jennings. As a columnist for the Wall Street Journal and a... Continue Reading

There are those who start at the bottom of a company with the aspiration to rise to the top, and there are those for whom the words upwardly mobile do not apply. I encountered Mr. Latter attending to the United Skycap station in LAX today. My associates and I bring our bags to the guy and we go through the regular procedure. "What is your destination?", "Show me your identification" and "How many bags will... Continue Reading

Google is a behemoth that continues to swallow everything in its path. Back in April 2007, Google offered Doubleclick over $3 BILLION to buy them out. Today the transaction is complete... I received this email from Kim Malone at Google today... Continue Reading

I regularly receive joint venture proposals from people. A small percentage of them have some really good ideas and products, but the majority of them are not good at all. Today I received an email from a couple gentlemen in Australia. I hope the email and my response will be instructive for the recipients and for others as they seek to do joint ventures. Continue Reading

You can have a great idea for a web site. And developing the site can be a very rewarding experience. But without one thing, it doesn't matter how nice your site is... That thing is traffic. Traffic is really the "life blood" of our business. Without traffic you can't make sales, you can't generate affiliate commissions, you can't build a list... (you get the picture). So today I want to focus on traffic, and tell... Continue Reading

"Get Google Pay-Per-Click Ads for Free" was the title on the report that promised an amazing way to advertise on Google AdWords without having clicks ding your wallet. This ebook was #1 on Clickbank's Marketing & Ads category, so curiousity got the best of me and I paid $97 to see what it was all about. Want my honest assessment? Read on... Continue Reading