One of the perennial questions in online marketing is how to get more traffic to your site. Whether you are just starting out, having just launched your site and are now wondering who's going to read it, or have been in the business for awhile and would like to improve your numbers, there is always something you can do to get more readers and site visitors. Here is a laundry list of our favorites. Don't... Continue Reading

If you've been using AdSense for Search, you'll know that last year, Google shut it down. If you wanted to continue to offer your users a search function -- and earn revenue from ad clicks when those users conducted their searches -- you needed to use Google's Custom Search Engine and attach it to your AdSense account. Continue Reading

We talk a lot on this site about the ins and outs of creating and selling your own information products online, but what about all the information products that are already out there? How do you decide which ones to spend your hard-earned money on and which ones to let go? There is no doubt that there are lots of valuable information products out there that can help you meet your business and personal needs... Continue Reading

Whether or not your online business plans include you writing anything, there is a lot to be said for developing a consistent journaling habit. Many, many people (especially those who have to be creative on a daily basis) attest to the fact that doing a morning "brain dump" of all of your worries, ideas, plans, etc. by writing them down helps to clear you out to do your best work later in the day. This... Continue Reading

Here is a tale of two websites. Website #1 is beautifully designed. It has fabulous content. People visit it each day and enjoy what read. Sometimes they come back, sometimes they don't. But the website owner has absolutely no way of knowing who these people are or what they want. And he has no way of monetizing his visitors. They come, they eat, they leave, so to speak. Website #2 is equally beautiful. It also... Continue Reading

So you've got your website up and running, complete with some key products and ads and maybe even a sales page. So now what, you just sit back and wait for the sales to roll in, right? Well, in your rush to get online, you may have overlooked the importance of a key task that just might be the single most vital thing you do as a marketer: split testing. This, in a nutshell, is... Continue Reading

Depending on whom you talk to, the long form sales page can generate some of the most heated discussion among Internet marketers. Lots of people love to hate this element of the sales process and are not shy about saying so. Critics find them annoying, cheesy, ugly, and obnoxious. So what's the flip side? Why do people use them? There is just one pro to long form sales pages to counteract all the criticism, but... Continue Reading

(Written by guest contributor Joel Ownby) The acronym CPA stands for cost per acquisition, which is when an advertiser puts together an offer and makes that offer available on an affiliate network that in turn brokers it to its publishers. In this relationship, the advertiser pays the CPA network for every lead or sale delivered, the network takes a small cut and then pays the publisher that made the acquisition. Publisher - The individual or... Continue Reading

There are certain aspects of web design that you should make absolutely sure you are getting right. Here is a short list of the most important ones: Continue Reading

The Internet has made life so much easier in so many ways. Think of all the time you save now that you don't have to stand in line at the bank or the post office, or shop in real stores. So what do you do with all of that time that the Internet saves you? Chances are you spend it...on the Internet. Great as the Internet is, it can be quite a time sink. Here... Continue Reading

(Written by guest contributor Joel Ownby) In the early days of the Internet, commercialism had not made its entrance and no one was thinking about tracking traffic, much less analyzing it. Nearly a decade later, we had progressed to tracking visitors in the form of "hits," which did not tell you effectively even how many individual people actually visited your site. Now after nearly another decade, we find ourselves in a virtual analytical paradise comprised... Continue Reading

The press release is a mysterious thing. You may have been told how important it is to write and distribute press releases, but you may not be doing it or you may be doing it for the wrong reasons. Continue Reading

(Written by guest contributor Tim Golen) WordPress is by far the most popular content management system on the Web right now. Every day new plugins are being developed, improved, or added. Plugins are a way for you to add additional functionality to your blog according to your needs. I will be discussing some of the most beneficial plugins that you should install on your WordPress site. Continue Reading

Perhaps it is the way creatives are wired or the difficulties of collaborative projects, but too often creatives have a file management system that is.....well, "creative." Organization is often not one of our strengths. Yet keeping advertisements, stock photography, designs, proofs, versions, illustrations, and production files organized will maximize your efficiency and your ability to collaborate with all the members of your team. Continue Reading