I recently wrote a few articles that created quite a bit of response from my readers. Where is the Integrity in Internet Marketing? challenged many of the all-too-common tactics used by unscrupulous marketers. I invited my readers to share their thoughts and experiences related to these issues, and the comments that followed were both insightful and instructional. Let's face it. When it comes to selling a product or service, marketing approaches are all over the... Continue Reading

Remember the good old days? AM radio blaring the latest top forty hits. Televisions with dials on the set so you would have to get up to change the channel. And who can forget the typewriter? Simply put in a piece of paper and start typing! It was magical. That is, until you made a mistake. Get the White Out! The magical days of the typewriter have returned. Only now you don't really need paper... Continue Reading

Whether or not your online business plans include you writing anything, there is a lot to be said for developing a consistent journaling habit. Many, many people (especially those who have to be creative on a daily basis) attest to the fact that doing a morning "brain dump" of all of your worries, ideas, plans, etc. by writing them down helps to clear you out to do your best work later in the day. This... Continue Reading

WordPress and AdSense can be a little tricky, especially when you account for how much things can change with every new theme. We are going to show you a fool-proof way to get your AdSense code into your WordPress blog. (If you are looking for a really fool-proof way, check out the Socrates Theme, which comes with AdSense already built in.) Some of you will already know an easier way. The problem is, those easy... Continue Reading

Who doesn't dream of the extraordinary feeling of taking to the air like a bird? While that sensation can only be simulated in this life, we are fortunate to live in a time where air travel is commonplace. But even though people CAN fly, I think it is safe to say that I will never pilot an aircraft. I am forever relegated to passenger status. However, one of the earliest computer games I ever played... Continue Reading

The business / office environment has come a long way from even ten years ago. Gone are the days when everyone needed their own extension, and soon the office itself just may become obsolete. In the meantime, here are some things that are essential to the efficiency of a modern office, no matter if you employ 100 people or just yourself. Continue Reading

(Written by guest contributor Fletcher Groeneman) It can be said that consumers are persuaded to purchase by their perception of the product and not by the actual product itself. What promotes the idea that every need can be satisfied with the goods or services from a given company? Effective and creative advertising is a skill that every corporation desires yet few succeed in mastering. What makes some ads so successful and others just pathetic? A... Continue Reading

(Written by guest contributor Tim Golen) One thing is becoming increasingly clear: mobile web browsing is quickly catching up to and surpassing desktop browsing. With more people having access to mobile-enabled cell phones than computers, the number of mobile devices browsing the web is increasing at an enormous rate. Continue Reading

It happens at least two or three times a week. I'll check my tweets to see who's talking to me and I'll spot it. Continue Reading

Joel. It's not a common name. In fact, it is the 280th most common first name. The Old Testament contains a book of Joel. He is referenced as one of twelve Minor Prophets. The word "minor" has to do with the length of the book, not implying that Joel was a small guy or that his prophecies were in any way less significant. I mean, let's face it... a Word from God is a Word... Continue Reading

If text is your message, then your use of text is your tone. Typography is the art and technique of arranging type, type design, and modifying type glyphs. In fact, the aesthetic you create through the use of typography often goes further in creating an atmosphere of professionalism, credibility, and organization than the content of the text itself. This article and next week's will be focused on helping you achieve better results in your designs... Continue Reading

Whenever I teach people about making money with AdSense, I make sure to let them know how easy it is to get started. Once they understand that their original content can translate to a revenue stream, they usually want to know what to do. For someone who has never blogged before, I recommend they set up a Blogger account. Not only is it easy to use, but it is also free. And since Google owns... Continue Reading

Design Review is a new feature focused on enlightening subscribers about common web design mistakes and new techniques through constructive critiques. Stay tuned to Design Review as we address a different niche each month. This month's Design Review is a great example of a traditional business that is just starting to establish an online presence. Continue Reading

Social media is a revolution in marketing. It allows businesses to identify their most important leads, understand what interests them the most, and talk to them en masse while still making each person feel like an individual. If that sounds like the kind of thing that a good speaker does, there's a good reason for that. Social media and conferences have a great deal in common. Social media marketing doesn't deliver the kind of depth... Continue Reading