You've come up with a business idea you believe will rock the world. You have built your website... it's so beautiful it brings a tear to your eye. You are the expert in your field and you've got something to say. Now you just need someone to say it to! It's no surprise that the best way to become recognized is to be interviewed by others who want to leverage your expertise for a newspaper... Continue Reading

At first glance you might thing #25 in my list of 25 Computer Games that Rocked My World is somehow related to World of Warcraft. It's not. In fact, when The Horde was released in 1994, there wasn't even a company called Blizzard to create the Warcraft universe. Yet this action-strategy game holds a place in a my heart despite Kirk Cameron appearing in the video cutscenes. Continue Reading

(Written by guest contributor David Nour) In my last several prospective client meetings, a consistent conversation has centered on the need for a social media policy. Whether you work for a progressive organization or a conservative, risk-adverse one, it seems that everyone has an opinion on the best approach. Here are some prevailing camps: Continue Reading

(Written by Mary Comm) Since coming on board as President of InfoMedia, Inc. a few months ago, one of the first things I did was to create some work files for the various projects that began crossing my desk immediately. They were files with titles like, Staff Matters, Financial Matters, Legal Matters, etc. As I began to get to know the company more thoroughly, I realized how much organization matters. Continue Reading

So you have a business up and rolling. Now, how about establishing a sure-fire way to grow sales with little to no risk? If you are thinking affiliate marketing, the answer is yes! Affiliate marketing's pay-for-performance model makes it a low-risk, high-reward venture; it's a no-brainer for businesses looking to drive qualified sales or leads. The more complicated part is how to actually get affiliates to not just opt to join your program among the... Continue Reading

Last week the FTC dropped a bomb on the marketing world. They released new guidelines for the use of testimonials and endorsements in marketing. I immediately contacted my attorney, Kevin Houchin, to get his take on the latest guidelines. With Kevin's permission, I am republishing the entire text of his interpretation. It is essential that all marketers, online and offline, pay attention to this content. And understand that if you have ANY questions, you should... Continue Reading

You know what I like best about Twitter? It isn't the fact that it's easy to use and a ton of fun (although those are important). It isn't the fact that I can communicate with some fantastic people, get answers to questions and pick up information and advice that I couldn't have learned any other way (although those are important too.) And it isn't even that it's a fantastic marketing tool that drives traffic, builds... Continue Reading

We hopped a tour bus to the Blue Mountains on Monday. It was the Queen's Birthday, so the country was on holiday and the traffic was light. It was actually a small passenger van and there was only nine of us along with the driver. He was a very knowledgable and entertaining native who made the trip better by his presence. We stopped at a Wildlife Park, learned to toss a boomarang, toured the Blue... Continue Reading

Our first full day in Sydney was mostly overcast, but we enjoyed time at the Sydney Aquarium and the Wildlife World exhibit on Darling Harbour. Enjoy this video compilation of our day. Continue Reading

Everyone has heard of Chicken Soup for the Soul and the zillion titles that were derived from this massive best-seller. What you don't know is that I am friends with the man who helped make that series so huge! His name is Rick Frishman and he knows a few things about getting attention. ;-) Rick has just released a new book of his own called "Where's Your Wow?" that reveals 16 ways to make your... Continue Reading

I'm about to share a hard truth with you. I hope you are sitting down, cause here we go... Most of the people reading this newsletter will never make money online. Ouch. Sure, read it again. You heard me right. Now before you go questioning me, calling me insensitive or flat out cursing me out, let me say this... Continue Reading

I’m always going on about the importance of great content. I don’t apologize for that. You can have ad units that are perfectly optimized, blended completely into your site and packed with high-paying ads. But if your content’s garbage, no one’s going to click on them because no one’s going to come to your site. I meet so many people who dream of getting rich with AdSense but never give a thought for building a... Continue Reading

Did you know that I have been doing business online since 1995? Many people assume that I came out of nowhere with my AdSense training materials, but the fact is that I've been online creating profitable websites for eleven years now! (Wow, has it been THAT long?) One of the ways I generate revenue is with affiliate programs, that is, where I make a commission on products that I sell for OTHER merchants... Continue Reading

Courageous people take courageous action. I applaud South Dakota for being the first state to stand up for women and the unborn in the battle to put an end to the culture of death. I have no doubt that the history books in the future will reference two points when discussing abortion in America. Continue Reading