It's been almost THREE years since iFart stunk up the iTunes Appstore. On December 12, 2008, iFart exploded on the scene and the world has not been the same. I was perhaps the first app creator to go public with statistics related to sales and rank shortly after the app came out. iFart has now become a part of pop culture and iPhone history, even worthy of it's own Wikipedia page. Celebrities such as Helena... Continue Reading

A couple days ago I blogged about the lack of integrity amongst some Internet marketers. The post attracted thousands of readers and many comments were posted. Clearly, this topic is one on many people's minds. It almost feels like picking at scabs because there is a great deal of wounding in this area. While I appreciate the kind words people shared, this issue is NOT about me. This is about an industry that has been... Continue Reading

Failure. The word is laced with negative connotations. That's why I think failure gets a bum rap. Failing at something is not necessarily a bad thing. It just means you are trying. And it means you have found a way to not succeed. Thomas Edison went through thousands of experiments before his first lightbulb was illuminated. Ben Franklin is quoted as stating, "I didn't fail the test, I just found one hundred ways to do... Continue Reading

Lots of people set out to make money online by selling a product whose audience they don't fully understand. They might make some logical conclusions based on a set of facts and decide that a given product has the potential to make a lot of money. But do they really put themselves in their customers' shoes? Not only do you need to know your niche inside and out, you also need to understand your competition... Continue Reading

How do you feel about celebrities? Are you in awe when you meet someone that is well-known? Do you get nervous when speaking with them? Do you attribute value to people based on their status? How do you treat those that appear to have achieved the level of status, wealth, fame or power that you may aspire to? Continue Reading

The following email was sent to me by one of the creators of The Internet Marketing World Cup. I told them I would consider updating my previous blog entry based on what he shared with me. After further consideration, I thought I would just let IMWC's point-of-view speak for itself. With that said, here is the entire email sent to me. It is thoughtful and I admire the IMWC team for proactively contacting me and... Continue Reading

The press release is a mysterious thing. You may have been told how important it is to write and distribute press releases, but you may not be doing it or you may be doing it for the wrong reasons. Continue Reading

As a blogger, I frequently share my opinion on a number of topics. That sometimes includes current events or newsworthy items. However, I never put myself forth as a journalist. While I prefer to have my facts straight, I must confess that I don't always get it right. But I believe those who report news have a much bigger obligation to accurately report stories. Don't you agree? I can't tell you how many times I... Continue Reading

(Written by guest contributor Chris Harper) Previously I explained the basics of three-point lighting. Today, we're going to expand that concept into lighting for an interview. Essentially we'll be doing two instances of three-point lighting, but we'll add the dimension of multiple camera angles. Continue Reading

WARNING: Today's post is going to rattle cages and put a spotlight on a potentially dark side of Internet marketing. Yeah, I'm probably going to tick some people off. That's life. I'm more concerned with speaking the truth. This is #2 in a series called The Truth About Internet Marketing. Part one was called "The Long Form Sales Letter. For some time it has been suspected that there is a "secret cabal" of Internet marketers... Continue Reading

The first time I heard the term white paper, I have to admit I wasn't thinking it was a powerful marketing tool. Instead I was thinking of the boring, snooze-worthy reports I had to read in my college Geology course. Only after I had heard the term a few more times with increasing frequency did I finally bother finding out what the buzz was all about. Turns out, white papers aren't just bare bones... Continue Reading

What do people see when they look at you? Initially, they see your physical appearance. However, I believe our bodies are really a small part of who we really are. Man is a three-part being. We are body, soul and spirit. The body is just a casing (or an earthsuit as John Eldredge likes to say) to give our real selves something to walk around in during our brief stay on this planet. And yet... Continue Reading

Apart from Twitter's own terms of service which prohibit obvious things like harassment, transmitting viruses and spamming other members, there really aren't many rules to the site. You can essentially use Twitter however you like. However, for people and businesses who want to use Twitter successfully (eg: build a following and grow their circle of influence), there are a number of best practices that can be observed. I cover many of these in my book... Continue Reading

Editors are newspapers, radio shows and television programs are human beings, just like the rest of us. They have deadlines to meet and a never-ending stream of work they must do in order to deliver newsworthy content to the public. You can imagine how difficult it must be for them to find quality sources for stories on a regular basis! Continue Reading