Allow me to introduce you to my nephew, Jordan Benker. I know him as Jordy, and he is a very talented young musician.
Why am I writing about Jordan today? Obviously, I care about him and I want to see him succeed.
But I've got another angle. This past week I observed something very interesting happening with Jordan while following his Facebook posts.
There was a discussion saying that his name trended worldwide on Twitter!
I sent a message to him and asked him what happened and how he trended on Twitter.
First of all, you can get to know Jordan a little bit in this video.
Last week, Jordan told his friends that if they would tweet "JBenk" a million times, he'd send them a free song. Turned out his fans were really excited, and they somehow tweeted enough times for it to trend worldwide.
He was shocked that he trended, especially worldwide. So he was true to his word and posted one of his songs on his website for a 24-hour free download.
After that, a bunch of his fans wanted to trend more topics for him. Jordan was happy to encourage this, but he didn't think it likely to happen a second time.
A couple weeks later, Jordan looked at Twitter to see "Jordan Benker and Jordan Witz Tour" trending. He was blown away.
Through no persuasion of his own, his fans were able to trend his full name.
So what does it take to trend on Twitter. I searched Twitter for the second trending term and discovered 369 tweets sent on January 22nd. That's not nearly as many as one would think is necessary to trend. Unless Twitter was not displaying all the tweets with the phrase, the number of close to accurate.
I thought the entire episode was instructive and am sure you can gain inspiration and creativity as a result.
Needless to say, Jordan sees the value in social media as he continues to build his fanbase. You can follow him on Twitter @JordanBenker. His Facebook fan page is at http://www.facebook.com/jtbenkermusic