It’s always interesting to see what becomes the “next big thing” in the world of Internet Marketing. How many of you remember seeing your first whiteboard video? Rather than the same old PowerPoint–based sales video I was used to seeing, I was watching a hand draw images and text on the screen. I found it strangely captivating. That was my clue that I was looking at the next big thing.
As whiteboard videos (also known as videoscribe videos) started to appear more frequently it started to become clear they were really working. With a few minutes of research I found out that the cheapest way to get Whiteboard templates from sites like VideoHive.net for about $45 and then pay an oursourcer hundreds of dollars for hand drawn art and video editing. Even though I found out the were not cheap and easy to make (keep in mind this was a few months ago), I noticed they just kept appearing more and more and that had to mean one thing: they were converting.
In fact reports of whiteboard videos converting up to 150% more than other sales video styles is common these days! Thats ONE-HUNDRED and FIFTY PERCENT! No wonder people are using them.
Well, I did a little more digging online and It turns out there’s a scientific reason WHY these convert so well. Basically when someone draws something they like, it triggers the release of dopamine in the brain. That’s the hormone our brain uses to feel good. Recently researchers discovered that when you merely watch people drawing it has the same effect.
In other words, when you watch someone draw something it results in that same creative rush that artists get when they create something of their own. In effect, whiteboard videos make the viewer feel good and they get the viewer’s creative juices flowing. Other sales video styles just don’t have that advantage!
In fact it works so well that Whiteboard videos solve another common problem that most sales videos have–namely the challenge of keeping the viewer watching all the way through to the end of your video. Since whiteboard vidoes make people feel good while they are watching, they keep the viewers engaged long enough for you to make your complete pitch which is another reason why they convert so well.
There’s even ANOTHER reason why they work as well–they are fun to make. That’s right, the whiteboard video feel good factor even works on YOU…WHILE you’re making the videos. Recently tools like VideoMakerFX and EasySketchPro made it even easier and, frankly, more fun to make whiteboard videos. Now that you know the scientific reason why whiteboard videos work it’s not hard to see why VideoMakerFX and EasySketchPro absolutely crushed it on JVZoo becoming the top two selling programs on JVZoo of all time in a few short weeks.
Like any new tool though, there’s always the need for resources to use with the tool. Tools like VideoMakerFX and EasySketchPro have built in templates and art, but you’ll inevitably need more art to implement your specific message. That leaves a significant expense and barrier to making whiteboard videos…hand drawn art.
That’s why my joint venture partner Scott Hamlin and I put together Hand Drawn Whiteboard Megabundle. Scott has been directing the creation of art and animations that have been sold on sites like Getty Images, Animation Factory and Envato for over a decade and a half. He doesn’t work with just any old outsourcer that can be found on freelance sites, he works with professional artists with a minimum of 10 years of experience working with top brand names and high end clients.
We wanted to make a collection that wasn’t merely a HUGE collection of hand drawn art..we wanted a HUGE collection of hand drawn art that was drawn by actual professional illustrators–the kind of artists you’d pay upwards of $75 an hour to make you only a few images.
With Hand Drawn Whiteboard Megabundle you’ll have a massive collection of hand drawn art that you can use to quickly make whiteboard videos and, best of all, we provide the art in formats you can use with tools like VideoMakerFX, EasySketchPro, Keynote, Powerpoint, Camtasia, Screenflow, Adobe Flash, and many others. Plus we include videos showing you how to use them.
Making high converting whiteboard videos has never been cheaper and easier! If you want to get that dopamine flowing for yourself AND your prospective customers, you need to check this out.
By the way, this product hit #1 on the JVZoo.com network for several days in a row and the feedback has been incredible. Please comment below if you have already picked up a copy.