AI Tools InsurTech Professionals Are Actually Using Right Now

By Joel Comm | A Trusted Voice in a Noisy Tech World

As someone who built one of the first 18,000 websites on the internet, I’ve watched countless industries navigate the Disruption Confidence Cycle. Insurance technology is no exception. Right now, InsurTech professionals aren’t just experimenting with AI anymore. They’re implementing specific tools that actually work. The real question isn’t whether AI will transform insurance, but which tools are proving their worth today.

InsurTech teams build AI into their products for carriers and policyholders. But when it comes to their own sales materials, competitive positioning, and carrier communication? Most are still doing it manually. The teams closing fastest have figured out a better way.

What's Actually Changing

The shift isn't dramatic from the outside. It's not robots replacing people. It's software handling the parts of ai tools insurtech professionals are actually using right now that never needed a human in the first place — the data entry, the pattern matching, the first draft of something that always gets rewritten anyway.

Where AI Fits in the Workflow

The most useful AI applications in InsurTech aren't the ones that make headlines. They're the ones that save 20 minutes here, an hour there, a day of work compressed into an afternoon.

AI-generated feature comparison documents that clearly differentiate your product from competitors for specific carrier audiences
AI-powered sales material customization that adapts pitch decks and one-pagers for individual carrier prospects
AI-drafted customer education content that explains insurance technology in language policyholders understand

What's Not Ready Yet

Not everything works. AI still struggles with nuance, context that requires industry experience, and anything that involves building trust with another human. The professionals who are getting the most from AI know exactly where to draw that line.

Getting Started Without the Overwhelm

You don't need to understand how AI works to use it. You need to understand your own workflow well enough to know which parts are worth automating.

Start with the task you dread. The one that takes too long, happens too often, and doesn't actually require your best thinking. That's your entry point.

The Bigger Question

The technology is here. It works. The real question for InsurTech Professionals isn't "should we use AI?" It's "how do we start without disrupting what's already working?" That's exactly what Joel addresses in his Future of Work keynote — helping teams navigate AI adoption without the overwhelm.