Deciding to Invest in Info Products
We talk a lot on this site about the ins and outs of creating and selling your own information products online, but what about all the information products that are already out there? How do you decide which ones to spend your hard-earned money on and which ones to let go? There is no doubt that there are lots of valuable information products out there that can help you meet your business and personal needs, but there are also a lot that aren’t worth the money, and regardless, chances are that even if there was no such thing as a bad info product, you don’t have the financial resources to buy them all. Here are some tips to investing in information products that you will actually get your money’s worth from:
Know When to Hold ‘Em
Yes it’s true that many sales pages and pitches are set up so that you will buy right away. (Maybe even yours work this way.) But it’s a good idea to “sleep on it” for at least a night before you decide whether you really want / need what they have to sell. Think carefully about what the product promises and what you think it will do for you. Are they just selling you a dream? Does the product contain step-by-step instructions on how to get your problems solved? Be a little cautious before you just give away your hard-earned money to the first person who asks.
Do a Little Online Research
Research the seller of the product you are interested in. What is their website like? Especially explore any free reports or free ebooks that they offer to get an idea of the kind of quality you’ll be getting. And keep an eye out for people who have negative things to report about a particular seller, though keep in mind that many people will put up a “scam” site for the big names just to get some traffic and maybe an affiliate commission.
Start Small
Never bought anything from a particular person or company before? Start with one of their low-end products and decide if it delivered on the value that it promised. Go with the companies that have a habit of over-delivering and chances are you’ll be more than satisfied with their higher-end products as well.
Make Sure You Don’t Have a Habit
Do you just buy info products as a way of avoiding the work you know you have to do? How many info products have you purchased and then not used in the last year? If the number is substantial, then you may want to admit to yourself that you have a habit that isn’t getting you anywhere. Take Ray’s advice and get some use out of the info products you do have before buying any new ones.
