Extend Your Marketing Skills to the World of CPA
(Written by guest contributor Joel Ownby)
The acronym CPA stands for cost per acquisition, which is when an advertiser puts together an offer and makes that offer available on an affiliate network that in turn brokers it to its publishers. In this relationship, the advertiser pays the CPA network for every lead or sale delivered, the network takes a small cut and then pays the publisher that made the acquisition. Publisher – The individual or entity that presents your offer to contacts or prospects. The most common methods of publishing a CPA offer are sending emails, displaying the offer on a website, and paying for search traffic to an offer. Advertiser – The advertiser is the individual or entity selling the product or making the offer to the prospect, in this case through a CPA or affiliate network.
The CPA market is one of the fastest changing, highest risk, and highest-reward facets of the Internet marketing industry. The CPA industry changes so fast you really have to be on top of what kind of offers are working NOW. Once you know the types of offers that are working, then you can tailor your particular offer to meet those standards and be successful.
This model is hands down what is working the very best right now for generating tons of cash very fast. I know this from both personal experience and the experiences of close friends and colleagues across the CPA space. No matter the offer, this is the format that you need to mimic as accurately as possible: Your offer should bill $3.95 for shipping and handling, have a two-week trial period, and then bill the full amount 14 days from the original purchase date. If your product is not a hard-shipped product, then consider a $1, 14 day trial. Your offer should be presented on two pages. The first page squeezes (or collects) name, email, and possibly phone number. The second page is to gather billing and credit card information. The reason we break these offers into two pages is so that we can re-market to the leads that do not complete the sale process.
Whether you are a publisher with a website or an advertiser with a product to sell, the CPA market is a great new direction in which to expand your current business. The opportunities for massive wealth exist out there, and NOW is the time to take advantage of them.