Going through some old files and came across this piece from an event I spoke at in May, 2008. It made me smile. I hope you enjoy it, too!
Going through some old files and came across this piece from an event I spoke at in May, 2008. It made me smile. I hope you enjoy it, too!

Larry Benet used to joke about how I had all the big name marketers “shucking pennies” to prepare for my presentation.