Providing your audience, customers, and potential customers with free, valuable information is a cornerstone of running an online business. If you give enough stuff away for free, and make sure that that stuff is high-quality and indicative of your high standards, then enough people are going to want to pay you to get to the rest of what you know that you will be able to make a nice living from your online income. One way to disseminate free information is through a teleseminar or teleconference. While this may sound somewhat daunting for the technically challenged, it really isn’t much more complicated than setting up an account with a free teleseminar service such as FreeConferencePro and getting started. Here are some things you will need to do if you are interested in hosting your own teleseminar:

Choose a Topic

You will want to pick a topic that you (obviously) know something about, but also something that a lot of other people WANT to know about. Another thing to keep in mind is how you will tie it in with an existing product of yours or someone else’s that you will then be able to promote. While you don’t HAVE to promote anything during your teleseminar, you certainly could utilize this opportunity of you chose. (Though see below before you go nuts with the selling.)

Prepare Your Talk

You are in charge, but a typical length of time for a teleseminar is one hour, so make sure to have enough material prepared to fill that amount of time. You can have a Q & A session at the end or periodically throughout the hour, so you don’t have to talk for the full 60 minutes, but just make sure that you have some substantial talking points prepared so that you aren’t scrambling for something to talk about on the call.

Promote Something – Within Reason

While teleseminars can be great forums to promote a product of yours, keep in mind that many of your callers are going to be wary of too hard of a sell. They may be suspicious in the first place of getting a free conference call, so it is best not to confirm their fears by then proceeding to bore them with a lengthy commercial for whatever you are selling. Often, if the information you provide in the free call is valuable enough, callers will be asking YOU where they can learn more or inquire about what products you offer. This is the best-case scenario, so try to sell yourself indirectly through the quality of information that you offer and not necessarily by strong-arm tactics.

Promote the Teleseminar

Don’t forget to promote the teleseminar! After all, you want people to be in on the call. Make sure you let people know well in advance when the call will take place, and post it on your website and tweet it. Be creative in looking for places online to find people interested in the information you have to offer.

Rinse and Repeat

A great practice is to hold regular teleseminars. Some can be on repeat topics for new customers and prospects, and some can be on different subjects for your repeat customers. Teleseminars are just another way for you to build a solid relationship with your online audience and customers, so be sure not to ignore this very important online business tool.

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