Internet marketing isn’t about technology. It’s never been about technology. The computers and the Internet, the multimedia uploads, webinars and ebooks are all just a means to an end. They’re tools for transferring information from one place to another. The revolution that has allowed us to build online businesses, even from our living rooms, garages…
I have no idea what I’m doing. I know, I’m supposed to be the expert, right? I’m the guy who wrote a best-selling book on earning money with AdSense, and another top-seller on Twitter. I’ve built a gaming site that was sold to Yahoo! and put together content sites that each deliver five-figure incomes in…
Creating a successful Internet business is all about bringing in users and turning them into cash. The more of those users you can convert, the more money you’ll make. Your clickthrough rate – the percentage of users who click on an ad – is a measure of your ability to convert your users. A good…
Twitter isn’t the only microblogging service on the Web. It’s not even the best microblogging service on the Web. In Twitter Power, I describe a number of sites that also let members post short notes to tell friends and followers what they’re up to. Plurk, for example, is alive and kicking, and it looks great….
Affiliate products make up a large part of my income. They’re one of the revenue streams that I use on my websites and I often recommend selected products to the people on my mailing list. I use them for all sorts of reasons – and money is only one of them. Sure, an affiliate commission…
People create Internet businesses for all sorts of reasons. Some of them are looking to give up their J.O.B.s. Some dream of being of being their own boss. And others can’t wait to make tons of cash, retire to their private island and leave the work of traffic generation, content production and ad monitoring to…
One of the most exciting developments that has occurred on Twitter in the months since I put together Twitter Power has been the release of all sorts of statistics about the site. We’ve learned, for example, that many of the site’s users are middle-aged, high earning business types rather than the kids that create pages…
What do users really want? It’s a question that publishers ask themselves all the time. We look at the comments our articles receive. We review our stats. We check the popularity of keywords. We ask for ideas on Twitter. And we do all sorts of other things that try to second-guess what’s going through our…
I’m scared of change. There, I said it. It’s not big news though. Everyone is scared of change. Change is a scary thing. It means giving up what you have now for something better that you can only hope you’ll have in the future. It’s risky. It’s dangerous. It’s disruptive. It’s also thrilling, exciting… and…
I’ve seen it. It’s a glint in the eye, an intensity in the look, a feverish scribbling of notes during a talk. It’s the desire for passive revenue – to set up a system that produces money while you spend the rest of your life on a beach in Cancun, occasionally checking how much you…
“Focus on what’s meaningful, not what’s measurable.” I wish I’d said that. It wasn’t me though. It was Warren Buffet, a man much smarter — and a great deal wealthier — than me. And not surprisingly, it’s great advice and it’s especially important for online marketers. The Web gives us access to all sorts of…
The Internet has opened up business in all sorts of ways. It costs nothing to start a website. Anyone can write a blog. Putting ads on your pages takes minutes and requires no selling, no effort and almost no work at all. And the revenues can be fantastic. Millions of people have joined the Internet…