Creating a powerful brand is not as simple as coming up with a flashy logo and a catchy slogan. A powerful brand comes into existence by developing a core message via words and images; a message that connects with people on an emotional level. If done correctly, the brand sticks and is memorable. Whether your…
The Colorado state legislature is considering placing a tax on all online ecommerce conducted for state residents. HB-1193, if passed, will have a dramatic affect on affiliate sales of goods and services for those affiliates and merchants conducting business in Colorado. We received a letter from Overstock.com, one of our affiliate partners. You can read…
So you have signed up with Twitter account and uploaded your profile picture. You’ve even tweeted your first tweet. Pretty soon you’ll be hooked. Or maybe you are a Twitter veteran, with scads of followers hanging on your every word. Either way, make sure you aren’t overlooking one of the best features that Twitter has…
Who are your favorite online marketers? I’ve got a number of people that I follow, not just because they have great ideas, but also because they entertain me. Once you’ve got a product or service that can bring value to people’s lives, successful marketing of that product or service is determined by how well you…
Everyone and their grandmother is calling themselves a Social Media EXPERT these days. I’m not sure what the term really means any more. While I still use the term from time to time (even on this blog for SEO purposes), I fancy myself more of a Social Media EVANGELIST. I’m out there beating the drum…
I’m not much of a celebrity-watcher. I don’t read tabloids and I couldn’t care less who’s dating whom in Hollywoodland. But I’m still pleased to see that so many celebrities have chosen to use Twitter. I’m pleased because those celebrities are bringing lots of regular folk like you and me with them. Those people might…
When I started work on Twitter Power at the end of September 2008, I had about 5,000 followers. That was a pretty good amount back then: it was only a year ago that Twitter’s blog was reporting that anyone with more than 80 followers was among the site’s top ten percent of users. Boy, have…
Every time I go to a conference or take part in a seminar I meet a bunch of amazing people. I meet people who are experts at marketing. I chat to entrepreneurs who are wizards at search engine optimization. I swap ideas with other bloggers who are making six-figure incomes on the strength of their…
When I went to my first Internet marketing conference I had a huge surprise. It wasn’t the amount of information that I picked up sitting in the audience. And it wasn’t the fascinating conversations I had sitting in the restaurants and the hotel bar in the evening. It was the fact that people knew me.
Online publishers wear all sort of different hats. They have to be marketers and managers. They have to be programmers and designers. They have to be buyers and sellers. And they often have to be dog-walkers, soccer coaches, family cooks and 9-5 day workers too. But perhaps the biggest challenge is that they have to…
