There are easy ways of bringing traffic to your website, and there are hard ways. Most people focus on the hard ways. They spend hours playing around with their keywords and their Search Engine Optimization. They spend vast sums on AdWords and other forms of advertising. And they send out email after email in an…
When I talked recently about Darren Rowse’s poll into the reasons that people unsubscribe from RSS feeds, I mentioned the biggest issue: the number of posts that publishers send to subscribers. That issue took up the first two reasons that people unsubscribe. But in third place was a much tougher question, and it’s one I…
Since I became an Ebook author, I have realized the importance of each detail in the process. The topic, sales letter, price, marketing plan and other choices all have a significant bearing on whether or not the ebook will succeed. One commonly neglected area is the graphic design for the cover of the ebook. I…
Back to the story… just jumping in? Catch up here… You’ll forgive me if the order of events is not completely accurate. Around this time, Ken and I met with an attorney who shall be named Hal. We sat down with Hal to pick his brain and discuss raising capital. Essentially, we shared our over-inflated…
It’s been a week since the last entry. To catch up on the story so far, Click here. Next came the logo, created by Josh Williams. I printed out a large version of the image and ironed it on a tshirt. Josh also created the next generation image map for our front page. Check it…