I’ve seen some really clever things done with ads on the Web. I’ve seen some pretty dumb things too, like whack-a-mole banners and flashing skyscrapers that make you want to look anywhere but at the ad. But some of the ideas have been incredibly creative. When Kontera first wheeled out its system, I loved the…
Online publishers wear all sort of different hats. They have to be marketers and managers. They have to be programmers and designers. They have to be buyers and sellers. And they often have to be dog-walkers, soccer coaches, family cooks and 9-5 day workers too. But perhaps the biggest challenge is that they have to…
AdSense has a weakness. It’s not very good at handling images. Fill your blog or your website with pictures of your cat, your family or your vacation in Yosemite and you might please your readers, but Google won’t know what to make of it. Unless you have a sizeable amount of text on your Web…
Online publishing is a business. Like any business it requires work. It requires paying taxes. And it requires investments of cash to keep going. That last hurdle is the one that many people stumble over. They think that because the only equipment they need to set up an online publishing business is a computer, that’s…
There are two reasons that people will visit your website. They’ll visit to read great content. And they’ll visit to feel part of a community. There’s one way in which you can add valuable content to your site, get that content for free and build up your community at the same time. By receiving comments.
I’m amazed that there are people out there — somewhere — who aren’t making money from AdSense. It’s not as though you need a doctorate in computer studies and a professorship in literature. You just need a website and an AdSense account. And ever since blogging came along, the website bit has been a breeze….
Buzzword. Defined as a word or phrase connected with a specialized field or group that usually sounds important or technical and is used primarily to impress laypersons. But Buzzword is more than that now. Look out Microsoft Office… there’s a new player in town. Adobe announced the launch of their free online word processor, Buzzword….
Google’s done it again. When Google declared that publishers could no longer put ad units near images, it set the forums-a-buzzing. How far do the units have to be from the images? Does it matter if the images aren’t related to the subject of the ads? Has anyone actually been banned for putting ad units…
People have been asking me three questions about the AdSense program, and their new terms of service and AdSense support team have now clarified all of these issues. ~~~~~~~~~~~~~~~~~ Question 1) Does Google allow other ads to run on the same page as AdSense Ads? Answer 1) The official word is a qualified “yes”. You…
There’s More To Marketing Than SEO… It’s the first thing most online publishers do. Right after they’ve built their site, picked the images and added the content. They start optimizing for the search engines and working a million hours a day to get the top spot at Google. Search engine optimization is always going to…
Don’t you just hate it when someone comes along and spoils all the fun? For a long time now I’ve been recommending that publishers put little images next to their AdSense units to draw users’ eyes. So if you were showing ads for televisions and cameras, then you could put pictures of televisions and cameras…