When you hear a KaChing in a store, it can only mean one thing. The store’s made money. Someone’s bought something. They’ve given money to the store’s owner and they’ve walked away with a product they’re going to enjoy. But before that KaChing, there were a number of smaller rings. You won’t have heard them…
I believe that anyone can make money as an online publisher. I’ve always believed that and I’ve seen enough people set up websites and generate income to keep believing it. But I know there’s something wrong with this picture. I’m not going to kid myself and it would be plain wrong to try to kid…
I often talk about the different tools that you can use to complement the AdSense units you put on your site. Sure, AdSense is always going to be the most effective ad system on your pages. But you also want to earn for your impressions, and from affiliate links too. A mixture of different revenue…
It’s been a long time since I optimized my first AdSense ad. Many things have changed since then. Some things have stayed the same. The principles of AdSense optimization have stayed the same. You still have to blend your ads into your site. You still have to produce good quality content. And you still have…
I’m always going on about the importance of networking at conferences. That’s because I don’t know of any strategy that can improve an online publishing business’s success rate faster. Networking puts you in touch with opportunities that you can’t find any other way. It builds the sort of business relationships that can last for many…
If you were publishing a newspaper, you wouldn’t care who read it. As long as the number of readers was nice and high, it wouldn’t matter too much to you whether they all read one article or absorbed everything from cover to cover. That would be true even if you were publishing a free newspaper….
Cost-per-click advertising, contextual advertising, cost-per-mille advertising, domain name investing, affiliate networks, joint ventures, resell rights, floating ads, banner ads, video ads… It’s enough to give anyone a headache. There are so many ways of monetizing a website these days that it can all get a bit overwhelming. How can you tell which ads would best…
The writer Anne Lamott likes to tell a story of how her brother had to create a school project describing a huge number of different birds. He didn’t know how he was going to complete it. Lamott’s father had some wise advice. He told his son to do it “bird by bird.” Lamott used that…
There’s a look that I’ve seen way too many times. It doesn’t happen often, but even once is enough. I’ll be standing in front of an audience at a conference or teaching a class, and I’ll see my audience’s eyes glaze over. Instead of looking at me, they start looking at the conference program or…