Welcome to Part II of a series that I started earlier in which I recalled my jobs prior to owning my own Internet business. You can read about my exploits at the food court from ages 14 to 16 here. Once I turned sixteen, opportunity opened up before me. My brother had secured a job…
It feels like I’ve been making websites since the beginning of time. But I know that isn’t the case because I actually did have a life before the world wide web was ever invented. In fact, I had a number of jobs before I became an Internet entrepreneur. And with each experience, I learned something…
This is a fantastic time. I know it might not feel that way. If you’re stuck in a job you hate, if you’re scared you’ll get a call from a boss holding a pink slip, if you’re worried about your pension, college fees, or even paying the mortgage on a house that’s now worth only…
You’ve heard the saying about not being able to fool all the people all the time. You probably also know then that you can’t please all the people all the time too. It’s an impossibility. It doesn’t matter how good your content, how wonderful your website or what a great job you do, you’re always…
Whenever I sit down to write a book or prepare a talk, I always have one goal in mind. I want to make it easier for other people to achieve success. That’s easier… not easy. I know my limitations. And I know Internet marketing. And I know that there’s no such thing as a successful…
Our company is serious about mobile marketing. From iPhone applications to text marketing, we’re involved in developing products and services that leverage the power of mobile. I recently spoke at JV Alert Live and discussed various mobile applications that we’ve developed in order to illustrate different mobile business models. The session was broadcast live on…
Online publishers wear all sort of different hats. They have to be marketers and managers. They have to be programmers and designers. They have to be buyers and sellers. And they often have to be dog-walkers, soccer coaches, family cooks and 9-5 day workers too. But perhaps the biggest challenge is that they have to…
It shouldn’t be a difficult question. If you want to know whether your site is a success, you don’t have to look further than the last line in your AdSense stats. If you’re happy with the amount that’s going to appear on Google’s check this month, you’re successful. But what if an advertiser asked how…
If you do your job well, you shouldn’t get paid anything at all for it. That doesn’t sound fair, does it? But as an online publisher, that’s exactly what should happen. Your job is to provide information to your readers. That could be information that educates them. It could be information that makes them think….
There are easy ways of bringing traffic to your website, and there are hard ways. Most people focus on the hard ways. They spend hours playing around with their keywords and their Search Engine Optimization. They spend vast sums on AdWords and other forms of advertising. And they send out email after email in an…