There’s a reason that brands have long engaged in video marketing. From sponsoring television shows through making commercials to running YouTube channels, there are few more powerful ways to tell a story than visually. Which is why the rise of live online broadcasting has been so successful. To the appeal of video, brands can add…
It’s a classic pair of scenes. Leonardo DiCaprio, playing former stockbroker Jordan Belfort in The Wolf of Wall Street, takes a pen out of his pocket and challenges top sales executives to sell him that pen. It looks like a real challenge for any sales professional, the kind of question that can separate a real…
John Carlton is the most ripped-off copywriter on the web. Famous for creating legendary copy, John’s work is known worldwide. Having worked with illustrious peers such as Gary Halbert and Jay Abraham, few people understand copy like John. On this episode of Joel.LIVE, Joel and John discuss how to make a mess of your business…
I’ve been talking up live video for some time now. Whether it’s broadcast through Snapchat, Periscope or through Facebook Live, a live video has become the most engaging way for brands to inform, entertain and build a connection. It’s no wonder that live video has been the talk of this year’s Internet marketing conferences. But…
Entrepreneurs are always told to turn their weaknesses into strengths…. which is a bit like telling an introvert they should get out more. It rarely happens. Tesla’s new ad, for example, talks about the power of its very cool autodrive system but it doesn’t mention the car’s battery range, the difficulty of finding charging stations…
Every successful business builds a product twice. The first build happens in the office, in the studio, or on the factory floor. At the end of that process, the company will have something that people can touch and use and enjoy: a piece of software, a smart lighting system, a new car model. Before the…
Some people will do just about anything to appear more influential than they really are. The marketing world is full of trickery that can accomplish this. But in episode #53 of The Top 5 Scope, Joel Comm calls out various shenanigans which are used by some in ther marketing space.
What marketing changes are going to hit us in 2016? Ask a thousand marketing experts and you’ll get a thousand different answers. So I went to the super-experts: those already making waves in the Internet marketing realm. Here’s what these pros had to offer. 1. Content Marketing Will Get a Whole New Look Justin Brooke…
At IBM Social Business’s #NewWayToEngage event in San Diego a few months back, I had the opportunity to deliver an Ignite Talk alongside a number of other VIP Influencers. A 5-minute talk consisting of 20 slides which automatically change every 15 seconds, I chose to focus my talk on the marketing aspects of how brands…