The Secret Of Social Media Success
If I had a dollar for every time someone asked me to explain the secret of success, I’d be able to tell them, “It’s easy. Just demand a dollar every time someone asks you the secret of success.”
The real secret to success, the foundation that underpins the achievements of every successful person I’ve ever met, is to do what you love. It’s the passion for the subject that makes any website successful. It’s the knowledge that passion brings that makes it valuable. And it’s the pleasure of running it that delivers the staying power needed to turn a new venture into a stable business.
But no one loves every part of running a business. There’s just too much to do, especially at the beginning. Just because you love cars and enjoy writing a blog about them, doesn’t mean that you’ll also enjoy reading your traffic stats, optimizing your pages and testing ad strategies.
Marketing is a vital part of any business, but for many people, it’s the least fun part.
That’s what makes social media so valuable for owners of small businesses. Twitter, Facebook, LinkedIn and YouTube all deliver a powerful marketing punch, but their biggest benefit is that the best way to use them is the way you want to use them.
Sure, if you plan your tweets, especially before a launch, you’ll find it easier to build curiosity and generate desire in your followers. If you post lots of pictures to Facebook, you’ll build a closer community and keep your customers informed. If you start a business page on LinkedIn, you’ll provide a hub to which partners and clients can turn to learn more about you.
But just using social media is enough to bring at least some benefits to your community of users and to your business. That’s especially true on Twitter, where even short posts that take a second to think of and one more to write can help to maintain contacts.
To make social media really work, you need to think about it and plan. But the real key to success using social media is the same as that for any business venture: enjoy it. Use social media the way you want to, and you’ll get the results you want, too.
