Why are AdSense revenues falling?

ByJoel

Google AdSense has been a cash cow for many publishers since 2003. But one viewer asks “” Why did my AdSense revenue drop in half starting November 18, 2007? And what can I do about it?”
[youtube height=”300″ width=”500″]https://www.youtube.com/watch?v=SJ3_zhxfED8[/youtube]

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44 Comments

  8. Great info. I’ve actually been watching my AdSense revenue go up recently. I cleaned up my layout and I’ve been focused on generating great content. I’m glad to see the day of the generator site behind us (mostly).

  9. I have seen some really off the wall explanations of why people believe their Google earnings have dropped. Yours actually makes sense. Thanks, always enjoy watching your videos!

  10. Joel, your info is spot-on as usual and certainly makes a lot of sense. Certainly the best explanation that I have heard for this phenomena. Thanks for the valuable tips

  12. 2 Things. First, wauu. I hadn’t seen any of your videos lately. How you look much younger with your new look! I didn’t recognized you; I thought a new employee had made the video.
    Second, you’re absolutely right. I saw my income drop from January to February and could not explain. No doubt you have the feeling on these things.

  15. The video is not available at you tube now. Can you please check. Is there any other place where you have put the video on.
    Thanks for the support.
    Regards,
    Ramaswami

  16. Joel,
    Your Vlog is nothing short of Great. I look forward to watching every morning and find I’m disappointed when there is not one. They are Just the right length to educate me without me getting figgity.
    You are one of my Hero’s.
    Thanks
    Ralph Circelli
    Monetized Clicks LLC.

  17. Thanks Joel, This video is great and by the way I am also reading your book The Adsense Code and after implementing some of your techniques my adsense earnings have started to increase.

  21. Hi Joel, I always like your the way you put forward theories on adsense. I especially like the precision of it. For example, I heard so much the change in Adsense policy on clickable area but this is the first time I get to learn that 18 November was the implementation date.
    Looking forward for some more great videos to clear my doubts….
    Ben Tan
    My Hobby Farm

  22. Hi Joel,
    Interesting explanantion. I, like Mark (see above), have also seen my Adsense revenue rise since the beginning of the year.
    This, I’m sure, is down to adding quality content regularly to my sites as you suggest.
    Thanks for the great advice.
    Chris

  26. I was also worry about my income would be going down on this change but out of nothing, it finaly doubled in January.

  28. Thanks Joel,
    I’d noticed a big drop in my adsense revenue From November. Interestingly enough it’s picked back up so far this month. Perhaps it’s a seasonal thing too.
    Steve

  29. In this video response you made reference to ‘new contextual networks which we don’t even know about yet’. What do you mean by this comment? Please explain.
    Regards
    Georgia from Oz

  30. Very helpful videos. You really help us understand how to go about using adsense to make money. I believe we shouldn’t throw away Adsense from our site.
    Its potential is huge to let it go. We just need to understand the concept of Adsense to make good use of it.
    Thanks again Joel.
    Red
    Best Paying Affiliate Program

  31. Hey Joel,
    I can’t completely agree with this answer. I do agree that unintended clicks should have been reduced due to this change they made, but in my data I have not seen that play out to a significant margin. I could see a 10% or so drop from this, but this question is about a 50% drop in revenue.
    If I had to guess, I’d say that there was a site quality issue that altered what Google showed, or a site design issue that altered the way users clicked (or were led to click) on the AdSense ads.
    Looking at the six months prior to November and data to date since then, I’ve seen a slight drop in CTR, but the eCPM is within a penny!

  32. It’s certainly a plausible explanation for some variance in earnings, but if your earnings were cut in half and your AdSense CTR wasn’t halved as well, then the reduced “hotspot area” isn’t the single cause of reduced earnings.
    Google is constantly changing its algorithms for things like Smart Pricing, so you need to look for sharp changes in other metrics too, such as Earnings per Click.

  37. I agree that something else besides the clickable area is in play, and I suspect that this is happens to be associated with the relevancy of the ads.
    I didn’t see a drop in AdSense revenue since November, 2007. However, for the past several weeks, I have been seeing an almost daily doubling of what I used to get, then a drop to nothing the next day, then a doubling the following day, repeat…
    Of course, I have only one site and a small sample size. I was wondering what happened with Google recently. This explanation doesn’t fit my observations.
    Here is the site:
    http://www.classroomtoolkit.com
    Thanks for the post.

  41. Joel,
    There is a bid divide within some of the forums regarding Google’ new TOS.
    Should our sites have a TOS, Privacy Policy or etc pages?
    You don’t use them on some of your notable sites.
    Thanks
    Buddy

  43. Joel
    We are having a controversy on the AdSense. November was bad but this slow down after the last week in February 2008 has been bad. Ever worse than 11/07 . Everyone is noticing it. Just after we agreed to the new TOS. Everyone is guessing at the Privacy policy. No Privacy Policy and No Clicks.
    Bob

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